Perfect Social Funnels: Strategy, Content & Activation
ChatLabs helps premium brands turn passive scrolls into dynamic, high-conversion journeys through intelligent, AI-powered content.
Where technology meets creativity to craft better brand stories.
At ChatLabs, we believe the future of brand storytelling lives where creativity meets intelligent technology. We deliver AI-driven "brandformance": the seamless blend of compelling narratives and measurable outcomes.


Fuse proprietary AI with your brand’s DNA to plan, produce
Fuse proprietary AI with your brand’s DNA to plan, produce, and activate content that doubles engagement while reducing production costs.



We see a world where every swipe, click, and view deepens brand love and drives results. Where content is infinite, intelligent, and always on-brand.

How We Think
Innovation fuels us. Combining AI, design thinking, and human insight, we build solutions that go beyond the feed. From generative content to real-time personalization, we help brands connect with people—not just data points.
Our Culture



Founders' Story

ChatLabs was co-founded by Michel Tjoeng and a team of digital pioneers. Incubated by LVMH’s innovation accelerator, ChatLabs was born to solve one big challenge: turning social attention into loyal customers. Today, we work with Dior, Gucci, Estée Lauder, Fenty Beauty, and more.