Perfect Social Funnels: Strategy, Content & Activation

ChatLabs helps premium brands turn passive scrolls into dynamic, high-conversion journeys through intelligent, AI-powered content.

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About us

Where technology meets creativity to craft better brand stories.

Our Philosophy

At ChatLabs, we believe the future of brand storytelling lives where creativity meets intelligent technology. We deliver AI-driven "brandformance": the seamless blend of compelling narratives and measurable outcomes.

Award-Winning

Fuse proprietary AI with your brand’s DNA to plan, produce

Fuse proprietary AI with your brand’s DNA to plan, produce, and activate content that doubles engagement while reducing production costs.

Chatlabs with Microsoft & Vogue on the impact of AI on the Luxury Industry
Our Vision

We see a world where every swipe, click, and view deepens brand love and drives results. Where content is infinite, intelligent, and always on-brand.

How We Think

Innovation fuels us. Combining AI, design thinking, and human insight, we build solutions that go beyond the feed. From generative content to real-time personalization, we help brands connect with people—not just data points.

Our Values

Our Culture

Curosity
keeps us innovating.
Craft
define our standards.
Care
how we treat others
Chatlabs people

Founders' Story

ChatLabs was co-founded by Michel Tjoeng and a team of digital pioneers. Incubated by LVMH’s innovation accelerator, ChatLabs was born to solve one big challenge: turning social attention into loyal customers. Today, we work with Dior, Gucci, Estée Lauder, Fenty Beauty, and more.

Michel Tjoeng Co-founder and CEO, ChatLabs
Award-Winning

Award winning Social Media technology